“The best lack all conviction, while the worst ere full of passionate intensity.” The Second Coming, William Butler Yeats – – – “Scientists identify gene that influences quality of person’s empathy”… “Earth ‘heading for 6ºC’ of warming”… “From the lab, a New Weapon Against Cholesterol”. These three headlines were taken from three leading and reputable media outlets: the Times of London, the BBC and the New York Times. Apart from their provenance, these headlines share another, arguably less desirable, trait. All massively simplify the scientific primary sources they are reporting. But why would such erudite news sources feel the need…